You can get an additional 5% off with a Target REDcard or Prime credit card. If you're looking to get a Kindle Paperwhite, Amazon, Best Buy & Target currently offer the $90 sale price. I rarely travel without an eBook reader in the bag, and my 2012 Paperwhite shows no signs of aging. And now, a single battery charge via USB-C lasts up to 10 weeks. With our signature 300 ppi glare-free Paperwhite display, you can read in any light. Older generation Kindles used to allow audio playback through a headphone jack, but this functionality got culled a few years ago. The Kindle Paperwhite is thin, lightweight, and travels easily so you can enjoy your favorite books at any time. This generation's Kindle Paperwhite is arguably the complete package e-book lovers have been waiting for – a reasonably priced device with a backlit front-lit e-ink display, water-proofing, and the ability to stream eBooks from Audible. There's also an LTE version of the Paperwhite, which is ad-free and has 32GB of internal storage, though the $210 price tag doesn't seem worth it. If you're a heavy audio-book listener, consider spending an extra $30 for the 32GB version ($120).

For an extra $20, you can get the ad-free version ($110), though I never find the lock screen ads to be a bother.

This price is for the ad-supported Wi-Fi version with 8GB of internal storage.

Target kindle paperwhite